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2023 Wild Food Drive

Wild 94.5 food drive rolls through another successful year

Nov 16, 2023 | 4:45 PM

MEDICINE HAT, AB – The Wild 94.5 food drive rolled on today, with more than 300,000 pounds of food being donated. The Traxx Coachline bus trekked across the city, picking up those donations that all go towards the Root Cellar Food and Wellness Hub.

Way in the back of the bus, Jesse and Lance from Wild 94.5 continued to broadcast their voices to the airwaves, a different environment than their typical office view.

“We’re doing the show through an iPad and we get to do it from the bus. You never know what’s going to happen,” says Jesse. “With live radio on the bus, anything and everything will probably happen in the two days that we’re on here.”

Being on that bus all day allows the radio hosts to get to know the food drive volunteers on a more personal level.

“It’s bumpy back there, you gotta make sure you don’t have like, open coffee,” jokes Lance. “But it’s fun because you get a different atmosphere and you can really feed and feel it just on the bus with all the volunteers and they’re excited, the businesses are excited and you hope that translates over the radio.”

Jesse adds, “when we ask the community for help, they always help us out. So the fact that they’re willing to drop everything while they’re working and want to give back and help out, I mean, we can’t say thank you enough.”

Some of those volunteers include city council members, firefighters, police, and members of the Medicine Hat Tigers. However, one volunteer on that bus has been involved in the food drive for more than a decade.

“Medicine Hat is such a great community. I was born and raised here and you know the community gives to us in the construction industry, we have work, (and it’s) always nice to give it back,” explains John Rodermond, owner of Rodermond Enterprises.

Rodermond Enterprises donates every year to the food drive. John Rodermond says Medicine Hat is an overall very giving community.

“The Root Cellar, that’s an integral part of this community, they offer a service that so many people need and the need just keeps getting bigger and bigger,” says Rodermond.

Jesse, also having grown up in Medicine Hat, agrees.

“As a father teaching my daughter that, listen, there are certain people, maybe people you even know, that aren’t going to have the meals that we’re going to have, this is our opportunity to give back,” says Jesse. “When you have these volunteers that want to drop their 9 to 5 job, and be like, ‘I gotta go on the bus for 2 hours’ and do it just for a thank you and a cup of coffee, it means the world to us.”

The wheels on the Traxx bus will go round and round until 6pm tonight, showcasing yet another year of generous donations from the commmunity.