Screenshot from a Covid Loves campaign advertisement (Government of Alberta - YourAlberta on YouTube)

By Justin Goulet/LethbridgeNewsNOW

Roughly $15.4 million spent on COVID-related advertising by Alberta government since start of pandemic

Mar 26, 2021 | 10:08 AM

EDMONTON, AB – The Government of Alberta has spent about $15.4 million on COVID-related advertising.

That includes six phases of a “comprehensive campaign” designed to educate and inform Albertans of the latest information on public health measures during the course of the pandemic.

That figure also includes specific sub-campaigns promoting mental health resources, supports for seniors, regional ads aimed at specific communities, promotion of COVID-testing resources, promotion of Alberta’s contact tracing app, the COVID Loves campaign aimed specifically at residents aged 40 years and younger, promotion of isolation supports, supporting local businesses, and the vaccine campaign.

“These campaigns have made extensive use of online display, social media, television, radio, billboards and other print collateral,” the government stated in a release.

The province says the campaigns have “exceeded the scope and reach” of all previous Government of Alberta advertising campaigns.

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An example of one of the ads as part of the COVID Loves campaign can be seen below.