(Image Credit: MHC's Website)

By Jett Schwaier

MEDICINE HAT COLLEGE

Medicine Hat College students place second at NAIT Case Competition

Mar 10, 2026 | 8:46 AM

Four Business Administration students, Kyler Brost, Nicholas Cummings, Rajveer Kaur and Mishele Romanuck from Medicine Hat College have placed second at a provincial business case competition held in Edmonton last month.

The students represented the college at the Winter City Case Competition hosted by the Northern Alberta Institute of Technology (NAIT) from Feb. 17 to 19.

The team competed against students from colleges and universities across Alberta, completing a 12-hour challenge focused on developing a business solution for an energy bar company, Seven Summit Snacks.

Participants were asked to determine whether the company should expand its manufacturing, with the Medicine Hat College team proposing a marketing repositioning to reach a broader audience and presenting a marketing plan to judges.

The students advanced to the final round, finishing second overall, as teams from the University of Alberta and Mount Royal University placed first and third.

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During the competition, participants were not allowed access to technology, requiring teams to rely on collaboration and problem-solving skills developed through their coursework.

First-year student Mishele Romanuck said the 12-hour competition felt like a boot camp at first but ultimately proved to be a valuable and manageable experience.

The students also attended networking sessions and industry panels before the competition, gaining insight from Canadian business leaders.

Preparation for the event included regular practice through the college’s Case Club, where students have been working through business case exercises since September.

Kyler Brost, who is a second-year student, said competing against more experienced teams may have helped the group think more creatively, while participating in Case Club allowed him to repeatedly apply classroom concepts to real scenarios, helping the lessons stick and preparing the team for larger competitions.