The University of Lethbridge has unveiled its new branding and logo. (Photo: Lethbridge News Now)

By David Opinko

EDUCATION

University of Lethbridge unveils new branding & logo

Sep 9, 2025 | 7:03 AM

The University of Lethbridge (U of L) continues to look ahead while paying homage to its past by showcasing its new branding identity and logo.

Michelle Helstein, Provost and Vice-President of Academics, was one of several speakers at Monday’s grand unveiling event, which also coincided with the first day of classes at the U of L.

The new logo is an evolutionary one as it incorporates previously used elements like the sun and the Fiat Lux motto.

“What you really do see is an emphasis on the sun – that’s part of our history, part of the community that brought this university together in the late 60s, to really think about that, ‘Let there be light’ and the ways in which learning and teaching and research really are integral to those pieces,” says Helstein.

It also pays respect to the U of L’s commitment to Indigenous peoples, featuring four keystone poles that form a tipi’s foundation, representing stability, support and collective strength.

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The central opening looks to the sky, which is meant to signify perspective, aspiration and the spirit of shared learning.

The blue and gold colours reflect those of the U of L Pronghorns and the hard work and determination of their student-athletes.