Pattison Media

By Regan Tate

WILD launches in Medicine Hat

Oct 7, 2022 | 8:10 AM

MEDICINE HAT, AB – Pattison Media in Medicine Hat is going WILD.

The company which also owns and operates CHAT TV, chatnewstoday.ca and MY96 officially unveiled a new station this morning called WILD 94.5 Medicine Hat’s New Country.

Pattison Media says WILD as a brand name reflects the energy and fun that comes from today’s Country Music.

The new station still features all the things you’ve loved for a long time with an emphasis on local hosts, local content, and local news. Jesse and Lance will host WILD mornings while Kim Johnston and Addison Petrie take you through the WILD workday.

“We’re excited to bring WILD here to Medicine Hat! It’s a fun update for us and and a little bit of a different attitude but we’re keeping all of the things that we’ve been known for in the past. Food Drive is rolling now and our Brown Bag Lunch Day and Tree of Hope Day are coming back too. We hope everyone is ready to get a little WILD with us, stated WILD program director Mike Doll.

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Country music lovers will have a shot at one of the most WILD Country Music Experiences. WILD Experience No. 1 gives listeners a chance to see Luke Bryan and George Strait in Las Vegas in December.

Pattison also launched WILD brands in the East Kootenays and Lethbridge.