Screengrab from video

By CHAT News Today

Shot by drone

Writing-on-Stone featured in new Travel Alberta campaign

Sep 14, 2020 | 10:30 AM

Writing-on-Stone Provincial Park is featured in Travel Alberta’s campaign to get people out and about across the province as summer winds down.

Drone footage was shot at seven popular destinations around Alberta, with 30-second videos of each now online at Travel Alberta’s YouTube channel and Facebook page.

The Writing-on-Stone video flies close to the area’s distinctive hoodoos and follows a runner along a trail. The tag line encourages people to “Chase what’s left of summer at Writing-on-Stone / Áísínai’pi, Alberta, Canada.”

Calgary, Edmonton, Kakwa Falls, Banff mountain biking, Banff canoe and Jasper are the other six videos.

Drone mounted first-person view camera technology is expected to become a standard in the global tourism industry, says Travel Alberta, and shows Alberta’s major cities and iconic parks from a new vantage point.

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“We are always striving to use leading digital marketing techniques to showcase Alberta and set it apart from other destinations, and this new technology is one example of how we continue to evolve and innovate as we prepare for the day when we can safely welcome world travellers again. In the meantime, we wanted to seize the opportunity to remind Albertans of the vibrancy and beauty of this province we are proud to call home, encouraging them to make the most of the final days of summer and support local tourism businesses in our cities, parks and regions around the province,” said Tannis Gaffney, Travel Alberta’s vice president, Destination Promotion.

Traveller spending to Alberta is expected to fall about 63 per cent this year compared to last.

Prior to COVID-19, Alberta’s tourism businesses brought in $8.9 billion in revenue, supporting 22,000 businesses and generating nearly 73,000 jobs in every corner of the province.