www.albertafarmfresh.com

By CHAT News Today

Farm to table

Sourcing farm-fresh local food

May 21, 2020 | 4:38 PM

An enhanced online tool will help Alberta farmers get more farm-fresh food on Albertans’ tables.

Agriculture and Forestry provided $81,000 to the Alberta Farm Fresh Producers Association (AFFPA) through the Canadian Agricultural Partnership that will better connect producers with food-service and retail operations.

The directory at AFFPA now includes more producer profiles to build awareness of the high-quality farm-fresh food Alberta is known for.

Site enhancements include:

• Additional and more detailed product categories.
• Identification of additional certifications and licensing.
• More marketing channels for producers to include food service and retail.
• Improved search and mapping capabilities.

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The association will also offer free memberships for farmers and ranchers for 2020 and 2021.

“Alberta’s farmers grow the best food in the world. We’re proud to work with the AFFPA to help get our high-quality, locally sourced food into more kitchens across Alberta.” _{Devin Dreeshen, Minister of Agriculture and Forestry}

“AFFPA is excited to partner with the provincial and federal governments to further promote Alberta local food,” said Willard de Wilde, AFFPA president. “With increased connections between Alberta producers, processors, retail and food service, more Albertans will be able to enjoy the great locally produced and processed food.”