HGTV, Food Network helped by coronavirus stay-at-homes
NEW YORK — Americans stuck at home staring at fading furniture and wondering what to cook for dinner have been a boon for television networks like HGTV and the Food Network.
The Food Network’s overall ratings in April were up 25 per cent over the same month last year, while HGTV was up 22 per cent, the Nielsen company said.
Both networks have adjusted programming in reaction to coronavirus shutdowns with more in the works. The Food Network’s Guy Fieri has gotten takeout at some of his favourite dives, and other chefs are exploring how to be creative with what’s in the pantry. HGTV is planning a show where new products are left on the doorway of people and design experts will judge how the family made use of them, said Kathleen Finch, chief lifestyle brand officer for the Discovery-owned networks.
“People are gravitating to our networks and talent because we provide more than entertainment right now,” Finch said.