Tim Hortons regulars launch #NoTimmiesTuesday over minimum wage response
Niki Lundquist loves the Earl Grey tea at Tim Hortons so much it’s become a running joke in her Toronto office.
“No one has ever seen me without a Tim Hortons cup in my hand,” said the in-house trade union counsel.
But now she’s one of many people boycotting the coffee-and-doughnut chain until some Ontario franchisees and their corporate parent, Restaurant Brands International (TSX:QSR), come up with a different solution to offset the province’s minimum wage hike than clawing back employee benefits.
A social media movement encouraged people to join “No Timmies Tuesday” on Jan. 9 and instead visit independent coffee shops.