Good time to be basketball fan:Grunwald to take that message to corporate Canada
TORONTO — Canada’s women’s basketball team is a legitimate medal contender at the World Cup that tips off on Saturday. Canada’s men’s team is in the thick of its own World Cup qualifying, and could field a squad next fall in China stacked full of NBA players.
And the country’s U19 men’s team won a historic gold medal at last summer’s World Cup.
It’s a good time to be a basketball fan in this country, and Glen Grunwald plans to take that message to corporate Canada.
“There’s a lot here that fans can get behind but certainly corporate Canada should understand and celebrate and associate with the very strong brand of Canada Basketball, to connect with our demographics and our people,” Grunwald said. “A lot of people, a lot of companies would benefit by working with us, and that’s going to be one of my objectives to make sure they’re enlightened and know what great opportunities exist to work with us.”