Ad prices plummet for Montreal Canadiens games after dismal season
MONTREAL — Advertising rates for Montreal Canadiens games have plummeted due to audience fallout after the Habs’ lacklustre performance last season, one media company says.
The RDS and TVA Sports channels — which fall under the umbrellas of BCE Inc. and Quebecor Media Inc., respectively — saw advertisers paying for a per-minute viewership assessed at about 200,000 for the 25-54 age demographic.
That’s down from last fall’s initial viewership estimate of about 295,000 and 275,000 for RDS and TVA Sports, respectively.
Omnicom Media Group said pricing for a 30-second ad placement this fall dropped to about $5,000 from roughly $7,000 last year as a result of the shift.