Legislation barring food marketing for kids likely to pass in new year
OTTAWA — A bill designed to curtail food and beverage marketing aimed at kids is expected to clear legislative hurdles in the new year as the Liberal government tries to combat rising obesity rates.
Bill S-228 was brought forward by former Olympian and now senator Nancy Greene Raine, who says the restrictions will help, though there is no “magic bullet” to address the problem.
“The low-hanging fruit is to prevent the marketing towards kids,” Greene Raine said.
“There’s hundreds of millions of dollars spent marketing junk food to kids. Why do they do that? Because it works.”