Tesla cuts number of stock colours to streamline production
NEW YORK — Tesla is dropping two of the seven colours it had offered to customers as it tries to streamline production.
In a tweet early Tuesday, CEO Elon Musk said obsidian black and metallic silver will still be available, but at a higher cost.
Tesla fans can still choose solid black and “midnight silver metallic,” as well as pearl white, deep blue metallic and red.
The company, based in Palo Alto, California, has struggled to vault from a niche maker of expensive electric cars into a mass-market automaker. It missed several deadlines to produce 5,000 of its mass-market Model 3 cars per week but reached that milestone earlier this summer. Musk has promised that as it sells more Model 3s the company will turn a sustained net profit starting this quarter.