Ontario to offer incentives to brewers in buck-a-beer plan
Ontario launched its buck-a-beer plan Tuesday by offering “non-financial incentives” to brewers who sell their beer for $1, prompting critics to question the Progressive Conservative government’s priorities and accuse the province of trying to deflect scrutiny on key issues such as education and the environment.
Premier Doug Ford said participating businesses will be offered prime spots in Liquor Control Board of Ontario stores, or advertising in flyers or inserts, among other possible rewards.
Speaking at a brewery in Picton, Ont., the premier said the program, which was one of his promises during the spring election campaign, will not cost taxpayers anything.
“Nobody is being forced to lower their prices and there will be no subsidies or tax handouts,” Ford said, calling the move a “win-win.”