Steak producer sets off tempest with racy ‘man’s day’ marketing campaign
SHUBENACADIE, N.S. — A Nova Scotia livestock farmer’s racy marketing campaign has set off a social-media slugfest over beef and a satirical holiday for men that critics say does little but reinforce sexist stereotypes.
Moo Nay Farms in Shubenacadie posted several pictures of steak on its Facebook page earlier this week as part of a promotion it called “Steak and Blowjob” Man’s day.
The post offers up tenderloin, sirloin and blade steaks, “For all the last minute, yet still proactive, ladies out there, and all the hopeful men.”
“This day only comes once a year and we hope you choose to celebrate with the best quality steak … the rest is up to you, ladies,” it says of the March 14 event. “Remember … Grass fed, makes you better in bed!”