New football chinstrap designed to lessen force of blows to facemask
Erin Hanson wants to make taking it on the chin in football much safer in Canada.
Guardian Sports officially launched the Guardian Flex chinstrap on Thursday for individual and team sale, with the CFL being among the leagues to have reviewed the item. The product has been engineered to reduce the impact of blows to the facemask.
According to the company, the chinstrap reduces Head Acceleration Response Metric (HARM) scores by up to 35 per cent and targets facemask impacts, which research suggests account for about half of all hits and are an area where traditional helmets underperform.
The chinstrap will be far less noticeable to fans than the Atlanta-based company’s Guardian Cap. Introduced 14 years ago, the soft padded shell fits over a football helmet and is secured by elastic straps attached to the facemask.

