Medicine Hat Pairs Well campaign launches on Wednesday

Anderson says the campaign also includes a cross-promotion element.

“We’ve gone back to those partners that have indicated they’re going to participate, and we’ve invited them to tell us about a business that pairs well with them,” Anderson said.

“A non-food and beverage business, something that they or their customers might appreciate, the sort of interconnectedness of,” he added.

“Every one of the participating businesses has done that. They’ve identified a business that’s either in their community or in their customers’ community that gets to have the spotlight, a little bit of shine, a little bit of love.”

An example of this is Takumi Japanese Restaurant partnering with Heights Liquor across the street, which carries the same sake beverage.

The Yard is partnering with its neighbour, Gravity Sports, as both businesses share a similar customer base.

Anderson says the goal is to strengthen awareness of the local hospitality industry heading into the summer tourism season, while reinforcing Medicine Hat as a dining destination for both residents and visitors.

“If there is a restaurant stakeholder in the community seeing this and interested in getting involved, let us know. There’s room for more in the campaign,” Anderson said.

Anderson says success will be measured by participation levels, community response and business feedback after the nine-day campaign.

“The initial sense of success was first reaching and then surpassing 20 participating businesses for the first year we’re rolling something new out,” Anderson said.

“We wanted to see if there was buy-in, if they liked the concept and wanted to participate and to very quickly get beyond 20 is really encouraging.”

A full list of participating businesses will be available through Tourism Medicine Hat’s website and social media channels.

by Jesse Gill

Medicine Hat Pairs Well campaign launches on Wednesday

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