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By rdnewsNOW Staff

WHAT TO KNOW

From dirt to door: BILD Alberta demystifying homebuilding and its affordability

Apr 1, 2025 | 4:52 PM

The Building Industry and Land Development Association Alberta has launched a public awareness campaign, “Unlock Housing,” to take Albertans behind the scenes on how homes and communities are built, from dirt to door.

BILD Alberta says our province leads the country in new home construction.

Despite this fact, along with industry efforts to reduce delivery times, the Canada Mortgage and Housing Corporation estimates the province is still short 130,000 homes. Additionally, 94 per cent of Albertans agree that we’re facing a housing and affordability crisis.

“The average Albertan does not see what determines the final price tag of their home or their monthly rent,” said Scott Fash, the CEO of BILD Alberta.

“Affordability is shaped by everything that happens before, during, and after a home is built. From planning approvals to engineering, servicing, and construction, every step involves decisions that directly impact the cost of housing. Unlock Housing will help Albertans see the full picture, including the barriers that impact affordability and what can be done to address them.”

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Over the last 20 years, the time and cost required to build a home has greatly increased, resulting in challenges and barriers. This awareness campaign hopes to bring these challenges to light and reveal how housing affordability is influenced long before a home hits the market.

The organization says the campaign will:

• Walk Albertans through the full journey from dirt to door, showing how raw land is transformed into a community.
• Introduce the real people behind the process, from planners and policy makers, to tradespeople and homebuilders.
• Highlight where Alberta is leading the way, showcasing innovation and collaboration between industry and governments.
• Spark conversations about the obstacles driving up housing costs—and how early decisions can influence what homes ultimately cost.

“Unlock Housing” will be available online and is expected to feature interactive tools, videos and real stories designed to demystify homebuilding while promoting solutions and success stories.