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(Image Credit: VirtuClinic Med Facebook)
Digital health support

Medicine Hat’s VirtuClinic recognized with ASTech Award for workplace health innovation

Nov 10, 2026 | 8:30 AM

An Alberta healthcare company is being recognized for developing a service designed to make it easier for employees to access physical and mental health support.

Medicine Hat-based company VirtuClinic received the 2026 ASTech Award for Regional Innovation Leadership in Accessibility for its initiative, “The Digital Front Door to Workplace Wellness: On-Demand Digital Health Advisors.”

Founded by registered nurse and healthcare leader Matthew Jubelius, VirtuClinic combines clinical expertise, employee health education and digital health navigation to support employees and the organizations they work for.

The ASTech Awards, also known as Alberta’s Science and Technology Leadership Awards, were established in 1990 and recognize innovation by companies, entrepreneurs, researchers, teams and individuals across sectors including healthcare, technology, energy and education.

At the centre of the initiative is VirtuAdvisor, a clinically designed service that gives employees a starting point when they are unsure where to turn for health support.

The service is intended to help people understand their options, navigate available resources and determine appropriate next steps when dealing with a health concern.

VirtuClinic founder Matthew Jubelius, a registered nurse, said workplace health support needs to go beyond simply providing employees with a list of available resources.

“Workplace health needs to be more than a policy, a poster, or a list of resources. People need somewhere to turn when a health concern starts affecting their life or their work,” said Jubelius.

“We designed VirtuAdvisor to make that first step easier, with clinically informed guidance that helps employees move forward and helps employers support a healthier workforce before there’s a serious concern. This reduces absenteeism and lost productivity while improving the health of a business.”

The service is designed to address situations where employees may not know which services to access, what support is available or how to navigate a work-related health issue.

For employers, it provides another way to support their teams while addressing the operational effects of health-related challenges.

VirtuAdvisor also helps employees navigate community resources and access appropriate support earlier, with the goal of reducing delays, supporting participation in the workplace and improving the value organizations receive from their investment in employee health.

Combined with VirtuClinic’s regulated healthcare team, the service provides Alberta employers with a single point of care for workplace health support.

Jubelius says the award highlights the importance of designing services around the people who use them.

“This award recognizes the work behind a simple idea: accessing health support shouldn’t be harder than it needs to be,” Jubelius said.

“When employees have a clearer path to support, businesses are better positioned to build healthier, more resilient workplaces. That’s the impact we’re working toward with VirtuAdvisor.”