New voluntary "Made in Alberta" labelling is now available for local food producers and processors, March 23, 2023. (Photo: Government of Alberta)

By David Opinko/LethbridgeNewsNOW

Made in Alberta labelling now available for local foods

Mar 25, 2023 | 12:40 PM

LETHBRIDGE, AB – The Government of Alberta has rolled out a new way of helping local companies in the agriculture and food sectors make their products stand out.

Minister of Agriculture and Irrigation Nate Horner said Alberta producers and processors can take advantage of voluntary “Made in Alberta” labelling.

“This new voluntary label celebrates the safe, high-quality agricultural and food products that Alberta is known for here and around the globe,” said Horner. “It will help consumers more easily identify Alberta products so they know their hard-earned dollars will stay in our province and support other Alberta families.”

The labelling program will be administrated by the Alberta Food Processors Association (AFPA).

AFPA chair Eric Haak said the organization is honoured by the government’s commitment to promoting local food and beverage production.

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“This program helps consumers and producers work together to easily identify the amazing products that are made right here in Alberta,” said Haak. “By choosing a local product, you are not only helping the business but the community as a whole. Our members are proud of what they grow, produce and process and are excited to increase their local coverage in our province.”

AFPA has been provided with $5 million by the provincial government to deliver the labelling program until May 31, 2027.

Food producers and processors can learn more about the local labelling initiative and register for it on the Made In Alberta website. In the future, consumers in Alberta will be able to use the website to find local foods and beverages.