By Canadian Press

Curling Canada looking for new title sponsor of the Brier, starting in 2024

Nov 29, 2022 | 9:56 AM

OTTAWA — Curling Canada is looking for a new title sponsor of the Canadian men’s curling championship. 

The 2023 Tim Hortons Brier, set for March 3-12 at Budweiser Gardens in London, Ont., will be the last time that the coffee house and restaurant chain serves as title sponsor of the annual competition.

Curling Canada says in a news release that it is seeking expressions of interest starting with the 2024 playdowns.

Tim Hortons first sponsored the Brier in 2005 and has been a partner with Curling Canada since 1996.

The chain is just one of four title sponsors in the event’s history, which dates back to 1927.

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The others were Macdonald Tobacco, Labatt Breweries and Nokia.

This report by The Canadian Press was first published Nov. 29, 2022.

The Canadian Press