By Chris Brown

Seeking survey participants

City launches test to restructure and redesign its website

May 17, 2021 | 10:37 AM

MEDICINE HAT, AB – The City of Medicine Hat wants input from residents as it restructures and redesigns its website.

Hatters are asked to take part in an online testing and evaluation initiative.

“We’re launching this test with the community to get input that will help us design a new website where information is arranged in a way that makes sense to users,” said Colleen Graham, director of corporate communications. “Redesigning the architecture of our website will help overcome navigation challenges, improve the customer journey, and make content more readily available in the places people are most likely to search.”

The city says tree testing uses an online analytics engine to guide a user through a simulated version of a proposed sitemap, tracking clicks along the way, and provides data that helps understand where people expect to find key information on a website and where they are getting lost.

Graham adds that “if you use the city website for any reason, whether it is to check the garbage collection schedule, apply for a business license, or anything in between, your feedback will help us design a website with the resident perspective in mind.”

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Residents interested in completing the tree testing survey can visit medicinehat.ca and can expect to spend between five to eight minutes providing results.

The City of Medicine Hat expects the new website to launch in late summer.

The website redesign is part of a citizen-facing digital strategy (CFDS) the city is implementing over the next three to five years. The project identifies key deliverables that support the following themes:

• Improve the customer journey
• Provide better service with less effort
• Streamline the request process
• Minimize duplication of effort
• Make doing business online easier
• Leverage existing investments

The city says the CFDS has the potential for between $3 million to $4.5 million in cost savings and revenue generation over a five-year period.