By Chris Brown

Two scholarships

Applications open for Pattison Media 2021 Prairie Equity Scholarship

Apr 19, 2021 | 10:13 AM

MEDICINE HAT, AB – Applications are now being accepted for Pattison Media’s 2021 Prairie Equity Scholarship competition.

The scholarship is aimed at broadcast and digital media students in the Prairie provinces who are part of under-represented groups.

Two awards of $2,000 will be made to residents of Alberta, Saskatchewan or Manitoba who in 2021 are attending or planning to attend a recognized broadcast or digital media program at a post-secondary institute in one of the three provinces.

Information and application package

The deadline for applications is Oct. 8, with the award to be announced in November.

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Pattison Media, formerly the Jim Pattison Broadcast Group, created the scholarships in 2009 to address the shortage of team members from four groups: Indigenous peoples, persons with disabilities, members of visible minorities and women.

Pattison Media believes these scholarships will help the industry access an untapped pool of potentially talented employees, encourage diverse points of view and backgrounds, enhance relationships with local communities and broaden the audience and advertiser base.