New Democrats try to bolster donations with fundraising matching strategy
OTTAWA — The federal New Democrats are pushing their supporters to get in on what’s being billed as a donation matching program as the party looks to fill its coffers ahead of a looming contribution deadline.
Sunday marks the financial close of the third quarter for fundraising and parties like the NDP traditionally put on end-of-quarter pushes to boost numbers before they become public.
The NDP is trying to claw its way back up the financial ladder after the party pulled in $4.86 million from 39,053 donors last year, far behind their opponents. The Tories raised $18.84 million from 94,786 contributors in 2017, outflanking the Liberals by nearly $5 million.
An email blast to supporters this week promised the NDP’s “core supporters” will match every dollar that contributors make towards the party’s cause before the Sept. 30 contribution deadline — essentially a strategy to have regular donors contribute alongside casual contributors.