Amazon says Prime signups in Canada grew 80 per cent in 2016
TORONTO — Amazon says sign-ups for its Amazon Prime membership program grew 80 per cent in Canada in 2016.
The world’s largest online retailer wouldn’t disclose the total number of Canadian Prime members, but it says the year-over-year gain makes Canada one of the countries with the fastest growth rates.
The success of the program, designed to increase its market share and strengthen customer loyalty, is being closely watched by Canadian competitors.
The program, which charges an annual membership fee of $79 plus taxes, was launched in Canada in 2013. It offers members free delivery – including same-day service in some markets – as well as access to Amazon’s video streaming service, digital video games, unlimited photo storage and other benefits.