Westjet announces plans for ultra-low-cost carrier
CALGARY — Westjet announced Thursday it plans to bring a new ultra-low-cost carrier to Canada this year.
The company, which began as a low-cost carrier in 1996, says the service is expected to to start late this year with 10 Boeing 737’s.
Chief executive Gregg Saretsky said the airline industry has changed since the company began flying.
“The complete unbundling of services and products in order to lower fares for the price-sensitive traveller has created the ULCC (ultra-low-cost carrier) category,” he said in a statement.