More advertisers say they have ditched Fox’s O’Reilly show
Bill O’Reilly’s top-rated Fox News show may be starting to feel a financial sting after allegations that he sexually harassed several women.
Automakers Hyundai, BMW and Mitsubishi, financial firm T. Rowe Price, personal finance site Credit Karma, insurer Allstate, drugmakers Sanofi and GlaxoSmithKline, pet food company Ainsworth, men’s shirt seller Untuckit, and online marketing firm Constant Contact said Tuesday that they have joined Mercedes-Benz in pulling their ads from the show.
The moves come after a weekend report in The New York Times that O’Reilly and his employer paid five women $13 million to settle harassment or other allegations of inappropriate conduct by Fox’s star.
Hyundai said it currently has no ads on “The O’Reilly Factor,” but it pulled spots on future episodes. The automaker says it wants to partner with companies and programming that share its values of inclusion and diversity. BMW said it suspended advertising on the show due to the recent allegations, as did T. Rowe Price, Sanofi, Ainsworth and Constant Contact. Allstate said support for women is a company value and it had also suspended advertising on the show.