Once-popular Canadiens pocket calendar disappears as club goes green
MONTREAL — They were once a fixture at the local convenience store and ended up tucked into the pockets of Montreal Canadiens’ fans seeking to keep tabs on their favourite team.
But modernity has claimed the once-popular pocket calendar, as the hockey club this year became the last Canadian team to do away with the schedule.
The chief sponsor behind the calendar — Molson Coors Brewing Co. — says technology and environmental considerations have rendered the calendar obsolete.
“It’s not about the cost, it’s really an environmental question because in 2018, everyone has the calendar on their smartphone, on their computer,” Molson Coors spokesman Francois Lefebvre said.