Trend of low potency products expected in legal recreational cannabis market
As recreational marijuana legalization looms, some industry insiders are predicting a hot niche in the market for less potent products.
At the centre of the shift is an expected influx of new consumers more interested in dabbling than getting blitzed, creating demand for pot products with lower doses of psychoactive ingredients.
A report by Deloitte forecasts that legalization on Oct. 17 will bring a consumer into the market who is more risk averse, older and less likely to consume the drug as regularly as existing recreational users.
“Today’s consumer is what we describe as a risk taker. They’re young, typically with a high school or college education. In their quest to live life to the fullest, they’re more likely to put their health or safety at risk, even going so far as to skirt or break the law,” it says.