CWHL commish Jayna Hefford aims for improved visibility of women’s hockey
TORONTO — When a board member from the Canadian Women’s Hockey League reached out to her about a unique opportunity, Jayna Hefford jumped at the chance.
“It’s something I was certainly excited about,” Hefford said in an interview with the Canadian Press on Sunday. “From being a player to a university coach to now having this greater impact, it’s a positive influence I’m hoping to provide.”
The four-time Olympic gold medallist was named the league’s interim commissioner on July 19, just a day after Brenda Andress, its inaugural commissioner, announced her resignation.
Under Andress, the league expanded from four teams to six. The league also expanded into the United States and China and secured Canadian broadcast rights with Sportsnet.