Ontario party leaders carefully pick campaign songs
TORONTO — Head to an election campaign rally in Ontario and you’ll find the NDP leader “Feeling Good,” the Liberal premier “Just Like Fire” and the Tories’ top man “For the People.”
The carefully chosen songs are played before the politicians address crowds of supporters — and they hint at the messages the parties want to send.
The songs politicians pick are usually upbeat — intended to energize their supporters, said Henry Jacek, a political science professor at McMaster University.
“If you pack in a lot of your party workers and you want to motivate them, having a good song — even if they go to a number of rallies and they hear it over and over again — it does essentially start to send psychological messages … that they ought to be working harder for the campaign,” he said. “For the people that are there it is very important.”