Almost heaven: West Virginia starts new tourism campaign
CHARLESTON, W.Va. — West Virginia is embarking on a tourism advertising push using John Denver’s “Take Me Home, Country Roads.”
Gov. Jim Justice unveiled a video Wednesday as the centerpiece for the campaign that frames the iconic song and the mountainous state’s natural beauty. The campaign borrows the words “almost heaven” as its slogan.
Justice said that a key theme to the campaign is “even though you haven’t maybe been a West Virginian, once you come here, you will long to come back.”
Tourism Commissioner Chelsea Ruby said research shows 86 per cent of people who come to West Virginia eventually return. But last year, only 14 per cent were first-time visitors.