Argos to introduce lower ticket prices and nix parking lot tailgating
Toronto Argonauts fans can expect lower ticket prices this season, along with tailgating inside the stadium and branding focused on the team’s roots as a rowing club.
The changes announced Monday are part of owner Maple Leaf Sports and Entertainment’s ambitious efforts to revamp the Argos and after years of attendance woes and build a fanbase as large and rabid as MLSE’s other teams — the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors and Toronto FC of Major League Soccer.
“Our job is to make sure that club is on the same playing field as the rest of our rest great franchises here,” said Jerry Ferguson, MLSE’s head of marketing. “We want people to feel and believe that the Argos is Toronto’s team.”
The Argos averaged 14,000 fans last season at BMO Field, a stadium that seats roughly 26,000. To increase that number, MLSE says it will target millennials new to the CFL experience as well as long-time Argos supporters. If both groups are enticed to come out to games, MLSE thinks it can increase their stadium audience.