Air in a bottle? How companies sell Canadian nature
When two Edmonton men started bottling and selling air from Banff and Lake Louise, Alta., some people thought it was a farce, but about four years later the duo’s expanded their line to also include products with the country’s glacier and spring waters as main ingredients.
Troy Paquette and Moses Lam co-founded Vitality Air after reading articles online about air pollution and chatting about how anyone who visits Banff raves about the air quality.
“We just kind of spun it from there and thought: ‘Wouldn’t it be cool if we could find a way to share that with the rest of the world?’” said Paquette.
“And that’s kind of where it all started from.”