Federal privacy commissioner launches investigation into Loblaw gift card policy
The Privacy Commissioner of Canada said Wednesday it has opened a full investigation into how Loblaw Companies Ltd. has required customers to produce personal identification to secure a $25 gift card related to the alleged bread price-fixing scandal.
The investigation comes after a formal complaint to the office, as well as numerous inquiries to its information centre and through its Twitter feed, said spokeswoman Tobi Cohen.
“We have reached out to Lobaws following media reports about authentication practices related to the issuing of bread price-fixing gift cards,” she said by email.
The investigation comes as Loblaw Companies Ltd. provided some insight Wednesday into why select customers are required to produce a driver’s licence or utility bill to secure the card.