Canadian internet users looking more beyond Google and Facebook: report
TORONTO — Google and Facebook continue to be the juggernauts that dominate how Canadians use the Internet but a new “non-duopoly” trend may be emerging, suggests a report by the measurement firm comScore.
When looking at how Canadians used the internet throughout 2017, growth in time spent with the Top 100 most popular online properties excluding Facebook and Google sites was consistently strong.
“What we’re starting to see in Canada is folks outside out those two are showing some increases … there’s a growth outside of the duopoly,” said Bryan Segal, comScore’s vice-president of sales, in advance of Thursday’s release of the Global Digital Future in Focus report.
“Time on the internet is not decreasing, it’s just you see there’s other channels (growing) and time is being proportioned (there). There’s definitely a shift.”