Major League Soccer appoints executive to promote growth of the league in Canada

TORONTO — Major League Soccer has appointed Diego A. Moratorio to the new position of general manager for MLS Canada.

Moratorio is tasked with guiding the league’s growth north of the border and increasing sponsorship at the league and club level.

Moratorio, who starts Monday, will be based in Toronto and report to the president of the league’s commercial arm, Soccer United Marketing.

The Venezuelan-born Moratorio spent the last seven years with the Coca-Cola Company, most recently as marketing director. Before that he spent six years at Procter & Gamble in Toronto, Mexico City, Caracas, Cincinnati and Sao Paulo.

The MLS says its Canadian clubs — Toronto FC, Montreal Impact and Vancouver Whitecaps —have seen a 17 per cent increase in average attendance and a 173 per cent increase in sellouts.

HERE'S WHAT TO KNOW

Summer pool hours extended and discounts applied as Big Marble Go Centre upgrades start

18h ago

Medicine Hat company drawing in clients with witty signage

Apr 16, 2024

Medicine Hat College holding event for missing and murdered Indigenous women awareness day

Apr 16, 2024

The Canadian Press