The new logo for the Hamilton Hammers AHL franchise is shown in this handout image released May 21, 2026. The team name and logo were unveiled Thursday, weeks after the New York Islanders announced plans to relocate their American Hockey League affiliate from Bridgeport, Conn., to Hamilton beginning in the 2026-27 season. THE CANADIAN PRESS/Handout — Hamilton Hammers (Mandatory Credit)
Hamilton Hammers name gives new AHL franchise a Steel City identity
May 21, 2026 | 11:00 AM
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HAMILTON — The American Hockey League team coming to Hamilton is drawing inspiration from the city’s steelworking history, and its nickname, for its branding.
Team owners Oak View Group (OVG), TD Coliseum and the NHL’s New York Islanders jointly announced Thursday that the team playing in the city known colloquially as “The Hammer” will be called, fittingly, the Hamilton Hammers.
The Hammers’ name and logo were revealed at an event Thursday attended by Hamilton Mayor Andrea Horvath and representatives from the Islanders, TD Coliseum, Oak View Group, and the AHL.
The logo features crossed hammers, symbolizing Hamilton’s connection to metalworking, and is linked to the Islanders through its orange and blue colour scheme.
