GameStop Canada to relaunch as EB Games Canada after acquisition

Stephan Tetrault, CEO of the newly rebranded EB Games Canada, said it isn’t just a business decision, but also about “bringing something back that Canadians truly loved”.

“We’re going to build something special here, with community, nostalgia, and innovation at its heart,” he said in a statement Monday.

The acquisition marks a new chapter for the Canadian retailer, which will relaunch as EB Games Canada — a beloved and iconic name many Canadian gamers still associate with their earliest gaming experiences.

The move reflects a commitment to revitalizing Canada’s gaming retail scene, bringing renewed focus to customer experience, collector culture, and the unique preferences of Canadian gamers.

EB Games Canada, which had originally been rebranded to GameStop Canada in 2021, will now return to its roots with a fresh identity that merges classic elements with modern retail experiences.

Plans for the revamped EB Games include enhanced in-store events, expanded product lines, deeper integration with pop culture brands, and a renewed focus on Canadians.

Jim Tyo, president of GameStop Canada, said in a statement Monday that EB Games Canada will be more than a store — being also the hub for gaming and fandom culture across Canada.

“This is about passion, and that’s what’s going to drive every decision we make,” he said.

The transition to EB Games Canada will roll out nationwide over the coming months.

The rollout will include updated store signage, a redesigned website, and new branding across digital and social platforms all in order to enhance customer experience.

by Jayk Sterkenburg

GameStop Canada to relaunch as EB Games Canada after acquisition

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