Cypress County will seek residents’ input in the development of a new brand

It also focused on its proximity to major transportation corridors and borders, which present many economic and community development opportunities.

The population is said to be similar to what it was 20 years ago, with the main economic driver of oil and gas extraction, a volatile market.

The County is declaring that they are open for business and plans to explore additional, alternate, and attainable sources of community growth and prosperity.

“We want to attract growth in our community, and the brand initiative is all about generating the strategy, words, images and salesmanship we need to attract new industry, jobs, and residents,” Mayor Dan Hamilton said.

Hamilton notes that this project isn’t about re-inventing Cypress County into something it isn’t; it’s about interpretation and appreciation of existing strategic plans and the community and economic development ideas of residents to set and tell a compelling story of the prosperous future to come for the county.

“Imagine taking a vacation, and you are asked what is Cypress County all about?” Hamilton said.

“We want to have the messaging and imagery that talks about a dynamic and ambitious future for the County as your answer to that question,” he added.

“Because that conversation can entice people to move their business or family here, which will enable Cypress County to step into its full potential for generations to come.”

The brand development initiative is anticipated to be completed by late June.

It will include input through a community survey, the County’s Facebook page, and contributions from the mayor and council, county staff, and a brand steering committee during a set of direction-setting workshops.

Cypress County is leading the initiative and has retained Unfussy Brands from Fort Saskatchewan, Alta., to help develop the brand.

by Jesse Gill

Cypress County will seek residents’ input in the development of a new brand

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