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Alberta minister travelling to Germany to strengthen trade partnerships

Mar 27, 2025 | 10:14 AM

Alberta’s Matt Jones, Minister of Jobs, Economy and Trade, is travelling to Germany in an effort to support market diversification and promote Alberta as a desirable investment destination to strengthen trade partnerships.

During this trade mission, the minister will meet with European companies, potential investors and government officials to discuss investment and trade. They will focus on investment attraction to several high-value, in-demand sectors, including advanced manufacturing technology and innovation, the government says.

“Alberta stands out as a top global destination for trade and investment, offering Canada’s most business-friendly environment, a competitive tax system, a highly skilled workforce and a thriving research and innovation sector,” said Jones. “I am looking forward to showcasing Alberta’s world-class products, energy and innovation to our partners in Germany.”

While in Germany, Jones will attend the Hannover Messe 2025, a trade show focused on advanced manufacturing, innovation and clean technology. A delegation of more than 50 Alberta companies, organizations, partners and post-secondary institutions will join Minister Jones at this trade show to demonstrate their solutions and, ideally, establish new business partnerships.

Jones will be joined by one staff member. Trip expenses will be posted online.

Itinerary

  • March 28: Travel to Hannover, Germany
  • March 29-April 1: Meetings and briefings with government and industry leaders
  • March 31-April 2: Participate in Hannover Messe 2025
  • April 2: Travel to Düsseldorf, Germany
  • April 2-3: Meetings and briefings with government and industry leaders
  • April 4: Return to Alberta