‘Neat to Know’: Medicine Hat launches weekly feature to tackle misinformation

Graham acknowledged the weekly feature isn’t meant to be an all-encompassing solution.

“Neat to Know is not a fix-all, but it is designed to streamline information into one source, offering a singular, weekly digest that makes city news consumable and readily available with one click,” she said.

Neat to Know will feature a weekly digest of key updates from the City of Medicine Hat such as new projects, service disruptions, road closures, arts and culture events, educational features, city council highlights and more.

Each item will be summarized to highlight the main takeaways, with an option to access more detailed information via a link to the city website for those interested in exploring a specific topic further, staff said.

Kelli Ireland, a corporate communications specialist with the city, said this represents a new strategy as the city’s communications department tackles misinformation.

“As a communication specialist, our team is constantly navigating the complexities of the misinformation age and the evolving landscape of technology, particularly in social media,” Ireland said.

“Social media is a primary information source for the public so we need to be constantly adapting our strategies. This involves leveraging new tools and trends, strategically circumventing algorithms, and choosing optimal times and days for posting. The platforms are always changing, and we need to be changing with them.”

Residents can expect to see a weekly edition of Neat to Know on City social media accounts and published on the City website, and can even sign up to have it delivered to their inbox.

Read the first edition of Neat to Know on the City’s news page.

by Eli J. Ridder | @EliRidder

‘Neat to Know’: Medicine Hat launches weekly feature to tackle misinformation

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