By Chat News Today

Gorilla Digital: Become the King of your Jungle

Sep 26, 2019 | 5:29 AM

There’s no avoiding it. The technology boom has changed the way we operate and often times leaves people with more questions than answers. With the digital age upon us and the sudden surge of pop-up marketing firms, it’s hard to know what the best move for your business might be. Gorilla Digital was founded right here in Medicine Hat and has been making waves across the vast digital marketing landscape by answering the question every small business owner is asking these days:

“How do we make more money for our small business online?”

Gorilla Digital, formerly Conversion Boom Media, was founded by Matthew Gourley when he found a passion for online marketing after taking a program through Duke University. He took notice of the many branding, PR and Social Media firms in Medicine Hat that weren’t getting tangible results and he knew with his knowledge, he could make a difference. After accepting a few clients and seeing how his knowledge and application made their businesses blow up, he knew he was on to something.

Now, a year and a half later, Gorilla Digital has expanded to a team of 5, working hard to help business owners achieve their online goals. Business owners can expect to work with Lyren Nadeau, head of web development, Paden Cunningham, business developer/ sales, Mikyla Smith, sales, Amy Stafford, design and visual development and Matt Gourley, advertising and campaign management.

As any small business owner would admit, owning a business is complex, especially with the evolution of digital marketing. Gorilla Digital works with business owners to develop an online presence that is right for them. Whether it’s higher positions in Google Search, developing websites that generate revenue opportunities, developing Facebook, Instagram, YouTube, or Google Pay Per Click campaigns that provide a high return on investment, the Gorilla Digital team can help.

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Gorilla Digital wants to be more than just a company who does the work for you. They decided to take a higher-level educational approach; teaching business owners and working with them over time to gradually increase the number of customers they serve and ultimately, improve their bottom lines.

“We found that most business owners didn’t know where to start and who to trust. We gave them that information upfront and simultaneously showed them that making money online was simply a matter of math and clever advertising campaign strategies,” founder Matt Gourley says.

Most business owners want to know how to make more money through their Facebook page or appeal to more customers through Instagram. They don’t always have the necessary online foundation to capture what customer opportunities they are looking for. That is where

Gorilla Digital comes in. The team runs on the mantra; “Become the King of your jungle.” The firm claims a very high success rate with over 94% return on investment. The reason behind this success? It’s simple really. They feel that educating business owners is the best way to mitigate them taking expensive marketing risks.

“The website is the foundation of everything,” says Gourley.

Gorilla Digital aims to develop a website solution that will work with the business’s customer. They take the ego out of the online advertising equation and install software that tracks return on investment for business owners, so they know whether or not their website solution is working.

Gorilla Digital then works from this starting point. When a business doesn’t have a strong web presence, making money through social media is difficult because Facebook or Instagram are in control of their traffic. However, if a business owner is in charge of their website, designed to capture customer data, they own the traffic.

To help you better understand digital marketing, Gorilla Digital is offering a step-by-step guide on how to market online customized for your business, an analysis of the business’ competitors, an audit of your existing web presence, and a demonstration on how to mathematically make more money through online marketing. You can take advantage of the free service by registering online at gorilladigital.ca and clicking “Get my free strategy” or simply by calling their office at 403-487-2556.

Some of the team at Gorilla Digital!