Amazon looks to build on 1st season of NFL streaming
SAN FRANCISCO — Amazon had a mostly successful debut into live streaming of major sports events with increased audience and an improved viewing experience in its first season showing NFL games.
The question looking ahead is how aggressively will Amazon be in the sports streaming landscape?
“It’s too soon to say,” said Jim DeLorenzo, the head of Amazon Sports. “We’re just in the early stages here. We were definitely pleased with the way things played out. It was great to partner with the NFL on this and we were really happy with how our customers reacted to it. But it’s too soon to say this impacts our strategy going forward.”
Amazon already has smaller deals with the ATP Tour to air last year’s Next Gen ATP Finals and the rights to show some men’s tennis tournaments to customers in the United Kingdom and Ireland, as well as an upcoming deal to show beach volleyball events.