Trump SoHo to shed ‘Trump’ amid reports of sagging business
NEW YORK — The Trump SoHo hotel is dropping the name it shares with the U.S. president.
The Trump Organization said Wednesday that it is ending its licensing deal with the New York hotel amid reports that the property has struggled to attract business.
The company owned by President Donald Trump said that it has signed a deal with the owners of the hotel and residential tower to end management of the property and the use of the Trump name. The announcement comes as the company’s other hotels and resorts around the world are showing mixed results.
The tower in the hip, touristy Manhattan neighbourhood of SoHo has been the source of controversy and trouble for years.