Leader of team that created McGruff the Crime Dog dies
WESTMINSTER, Vt. — John “Jack” Keil, the advertising executive who led the team that created McGruff the Crime Dog and who voiced the character, has died.
Keil died Aug. 25 at home in Westminster West, Vermont, his family said. He was 94.
Keil was creative director at the Dancer Fitzgerald Sample advertising agency when he and his team created the trench coat-wearing animated dog, with Keil himself saying the slogan “Take a Bite Out of Crime.”
McGruff, the National Crime Prevention Council’s mascot, first appeared in public service announcements in 1980. Since his creation, the raspy-voiced dog has appeared in newspapers and on radio, television and the internet.