MEDICINE HAT, AB — More and more artists and designers are moving to subscription box services.
It’s based on that idea that every month, a box full of surprises is delivered right to your door.
It seems there’s something for everyone, from the gym-goer to the dog-lover.
But one Hatter wanted a box that showcased her unique style and when she couldn’t find one, she decided to create her own.
“I’m currently subscribed to a make-up one,” said Dylann Rumberg, the creator behind Gen YZ Box. “You pay a fee every month and to your door step you get a box of, it’s basically a surprise. You don’t know what you’re getting.”
Rumberg admits she has a unique style and wanted a subscription box that matched.
“I found that there was nothing that fit me ‘cause I’m a little off-beat compared to everyone else, with the pink hair and I wear weird things,” she said.
Rumberg started the Gen YZ Box, stuffing the box for October with items like pineapple earrings and sassy notebooks.
“I like things that have personality to them so things that are a little snarky or just have cute things on them,” Rumberg said.
She had a little help getting started.
Her mom, Leanne Gaumont, is the designer behind Wristicuffs.
“We started at local farmers’ markets, craft shows, Christmas shows, things like that,” Gaumont said. “Then we moved into retailers and started selling at stores across the country.”
Her pieces even ended up on celebrities at the Emmys and Golden Globes.
“We’ve been getting subscription boxes in our house for probably five years, various ones over the years,” she added. “And for my business, it was kind of the natural next step. And then Dylann decided to follow.”
“I really like doing it ‘cause I’m addicted to shopping,” Rumberg said. “I like shopping for weird things. It’s kind of like I get to do what I love every day ‘cause you always have to find your next month.”
Rumberg shares her mom’s basement studio, working on getting out her first boxes, all while keeping the idea of a post-secondary education in the back of her mind.
“I want to go into business and marketing, so this is also, kind of like, the first steps into teaching myself how to do it,” she said.
